SERVICES
Digital Marketing & SEO
I help you create powerful digital marketing funnels and campaigns that drive engagement and conversion. I automate marketing operations to improve your time efficiency, ROI and lead generation. I'm an expert in setting up digital advertising conversion goals, well-segmented audiences across platforms, marketing automation, and Hubspot CRM. I will recommend the best free tools, build custom Google dashboards for streamlined operations, scale your digital marketing operations, and fix your reporting and tracking.
Brand Messaging
I help refine your ideal customer profiles and key messaging for these discerning audiences. I'll dive deep into your customer journey to find spots that need addressing through messaging. I'll recommend and create genuine messaging that builds trust, ensuring your innovations are understood and valued and that they gain traction in new markets. This will attract quality visitors to your website who will take action, leaving you with actionable data for following up while enriching your customer database.
Integrated marketing communications campaigns
I help you build comprehensive plans for impactful multi-channel campaigns and go-to-market strategies (events, digital, product launches, new markets) and execute the operational work to complete the campaign holistically, from conception to execution and reporting.
My expertise stems from more than 100 successful campaigns run in the past 8 years, including webinars, events, advertising campaigns and email marketing. I can help you with everything, or just on the operational side.
Audit and strategy recommendations
Don't you have the time to audit your marketing and communications or study your competitors' strategies? I perform a 360-degree audit that covers every aspect, from customer databases, social media, and digital marketing to brand authority and SEO.
I present the findings to your team and answer questions during an interactive workshop without additional cost.
More work and testimonials to be showcased soon
SOME OF MY WORK
As Head of Communication, I oversaw a brand awareness campaign around Siemens' Mindsphere ® industrial IoT software during the Future World Series hackathon event series which culminated at the World 2020 Expo in Dubai (strategy & operations). Key metrics: 330 innovation ideas submitted by startups across 5 campaigns, 200K+ total traffic on landing pages and positive brand recognition for Siemens. More info on Siemens' website
Communication and event marketing campaign for Sesar Undertaking and ACI Europe to bring attention to sustainability and security issues in the aviation industry. The project culminated in Athens, Greece. Key metrics: 100+ applications to the program, 15K+ of visitors on the website, 12 partners satisfied with the quality of the campaign. More info on SESAR's website
A series of successful brand awareness and lead generation webinars around technological and innovation topics with Hello Tomorrow and its partners. Impactful virtual event marketing and integrated digital outreach campaigns to drive attendance and brand recognition. Main metrics: On average, 250 signups per webinar, with a 60% participation rate, generating hundreds of marketing-qualified leads that converted (30%) into sales-qualified leads and led to new partnerships. The average webinar promotion period was four weeks, with eight weeks of full production.
Two consecutive years of successful brand marketing, communication strategy, and campaign management for the deep tech conference Hello Tomorrow Global Summit. Created a Hubspot CRM database with inbound marketing automation workflows, increasing lead capture by 40%. Modernised marketing automation processes, streamlined sponsorship management and digital communication techniques with substantial gains in efficiency for the marketing and communications team. Consistent positioning in top 3 on Google through SEO & SEA.
Consulting the brand on communication metrics and digital marketing tools and funnels, providing a holistic audit. Allowed humaya to monitor their SEO rankings through Google Search Console and improved their keyword strategy and increased organic traffic by 30% in two months. Consultations and recommendations improved advertising spending ROI by 50%.
Successful launch of Virtual Conference online conference platform together with BeMyApp. Creation of a go-to-market strategy and communication roadmap to evangelize the community of 100K+ tech enthusiasts. Techniques put in place grew the userbase to 5000 from scratch through content marketing and targeted advertising in six months.
