Strategic Marketing Communications for Innovation‑Driven Teams
Delivered by a multilingual operator based in Paris, with deep experience across European innovation ecosystems.
For founders seeking strategic and operational guidance across European markets, and for team leaders requiring flexible, on‑demand advisory and execution,
Marketing & Communication Consulting
I ensure your innovations and community are clearly understood and valued, helping you connect with the right audience through pertinent messaging and develop new partnerships.
From strategic digital campaigns to webinars, events, AI workflows, and customer journey optimization — I craft digital experiences that drive results by activing your ecosystem.
Deep-dive marketing and communication audits to refine your strategy, strengthen your positioning, and maximize impact. I show you pathways to success.
Campaign and AI Strategy
Comprehensive Audits
About me
I’m Lauri, an independent Marketing & Communications Consultant working at the intersection of B2B tech, deep tech ecosystems, European innovation, and multi‑stakeholder communities.
I help innovation-driven organizations — from research‑to‑market initiatives, startups to corporates, institutions, and ecosystem builders — turn complex, multi‑stakeholder challenges into clear narratives, aligned audiences, and systems that scale across borders.
My ability to bridge science, technology, policy, and entrepreneurship comes from a multi-disciplinary foundation: a Bachelor’s in Social Sciences (Communication, EU Studies, Political History), a Master’s in Communication & Marketing Management, and Executive Education in Innovation Management & Entrepreneurship at HEC Paris.
Having lived and worked across France, Finland, and the Netherlands, I’ve collaborated with startups, corporates, investors, researchers, and policymakers, developing an intuitive understanding of how cultural, technological, and political dynamics shape European innovation.
This gives me both the contextual depth to understand societal and regulatory environments, and the practitioner’s experience to turn complex technologies and stakeholder landscapes into strategies that drive measurable impact — whether for a deep tech summit, an EU‑funded program, or a corporate innovation initiative.
Over the past 10 years, I’ve supported actors across deep tech, EU institutions, industrial tech, events, analytics, and innovation ecosystems, building engaged communities and delivering marketing communication systems that scale.
I work with teams who are building a more sustainable, resilient, and technologically advanced future — and who need clarity, structure, and strategic communication to get there.
Services available in English, French and Finnish.
Results-driven methods acquired through previous in-house roles at global service providers supporting partners such as
Why work with me?
I’ve spent a decade working with Fortune 500 enterprises, deep tech startups, EU institutions, investors, and policymakers, helping scale European innovation impact and communities through strategic communication systems and ecosystem‑aware marketing programs.
What sets me apart is the combination of strategic thinking and hands‑on execution.
Whether you need a full marketing communications audit, a holistic system for campaigns and stakeholder engagement, or someone to manage an entire initiative from brief to delivery, I bring clarity, structure, and a human, results‑driven approach.
My strong European network is an added advantage for any team operating across borders or ecosystems.
What you get:
End‑to‑end campaign systems:
Build repeatable, cross‑border communication engines that deliver consistent visibility without constant reinvention.
Marketing & communications audits:
See exactly what’s working, what’s blocking growth, and where to focus for the highest impact across European markets.
AI‑enabled communication workflows:
Scale your output and reduce operational friction with intelligent systems that handle the heavy lifting.
Stakeholder mapping & positioning:
Know exactly who influences your success, how decisions move, and where to focus your energy.
Content strategy & execution:
Communicate complex ideas with clarity and consistency, tailored to the audiences that matter most.
Community advocacy & ecosystem outreach:
Build trust, visibility, and momentum by engaging the right partners, communities, and ecosystem actors across Europe.
I bring a hybrid approach that blends narrative clarity, international communication expertise, and hands‑on delivery. I go the extra mile with proven frameworks, modern tech stacks, and thoughtful creative execution.
Let’s build something that works.
Experience
Hello Tomorrow - Head of Marketing & Communications (2022 - 2024) - Paris
BeMyApp - Head of Communication & Digital Marketing (2019 - 2022) - Paris
BeMyApp - Marketing Communications Manager (2017 - 2019) - Paris
Elsevier - Freelance Content Consultant (2017 - 2018) - Paris / Amsterdam
Elsevier - B2B Marketing Assistant (2016 - 2017) - Amsterdam
Open2Europe - Junior PR and Communications Consultant (2015-2015) - Paris
Education
HEC Paris, Executive Education, Innovation Management & Entrepreneurship: Certified from 2025-26 cohort in Feb. 2026
Erasmus University Rotterdam, MA Master’s Degree, Media & Business, Marketing & Communications Management
University of Helsinki, Bachelor of Social Sciences. Communication, Political History & Political Science, EU studies
Université Paris 1 Panthéon-Sorbonne, Political Science, Communication (Exchange)
L/A Insights - Independent Consultant (2025-) - Paris / Global
