Amplify Your Brand’s Voice and Marketing Impact
Expert-led strategies, audits & project management to amplify your impact.
For startups seeking strategic and operational guidance, and for team leaders requiring flexible, on-demand support.
Authentic Communication
Connect with your audience through genuine, trust-building messaging. Ensure your innovations are clearly understood, valued, and gain traction in new markets.
From strategic campaigns to SEO and GEO, webinars, events, CRM setup, and customer journey optimization—I craft digital experiences that drive results.
Deep-dive marketing and communication audits to refine your strategy, strengthen your positioning, and maximize impact.
Digital Marketing
Comprehensive Audits
About
L/A Insights
L/A Insights is a boutique agency specialising in creative and innovative marketing and communication strategies for brands seeking to stand out.
I empower entrepreneurs and teams as an Independent Marketing & Communications Manager and Strategic Project Lead by leveraging global B2B and B2B2C expertise, gained from agency and in-house roles, and collaborating with organizations across sectors:
Deep Tech, EU Institutions, Events, Strategy Consulting, Startups, Software & Information Analytics, Energy and Heavy Industry.
A passion for supporting founders and teams striving for a more sustainable future. 🌐🌱
Services in English and French.






by Lauri Aarnio
Innovating communication and marketing strategies with forward-thinking companies.
Producing engaging campaigns with tangible impact.
Results-driven methods acquired through previous in-house roles at global service providers supporting partners such as




















Why work with me?
With over eight years of experience in international agencies and B2B service providers, I bring creative, results-driven strategies to brands looking to elevate their marketing and communications. My expertise spans startups, Fortune 500 companies, international organisations, institutions and global innovation ecosystems.
At BeMyApp, a global digital transformation agency in Paris, I advised startups, Fortune 500 enterprises and international institutions on marketing and communication strategies. I helped bridge the gap between large corporations, institutions and emerging tech founders through events, open innovation and digital campaigns.
I later joined Hello Tomorrow, a global organization supporting science entrepreneurs in deep tech and sustainable innovation. There, I helped startups, enterprises, and international organisations craft compelling communication and marketing strategies and co-created high-impact campaigns that engaged communities in global innovation and technology ecosystems.
Through my experience managing campaigns for industry giants, fast-growing startups and international institutions, I’ve developed a deep understanding of the marketing and communication landscape in Emerging Technologies, Innovation, and Sustainability. I know what it takes to navigate complex stakeholder ecosystems and tailor strategies that drive real growth.
What I offer:
I provide hands-on audits, actionable strategy recommendations, and operational marketing and communication project management, whether you need high-level strategy, execution, or both.
Let’s craft a communication and marketing approach for your unique business.




Experience
Hello Tomorrow - Head of Marketing & Communications (2022 - 2024) - Paris
BeMyApp - Head of Communication & Digital (2019 - 2022) - Paris
BeMyApp - Marketing Communications Manager (2017 - 2019) - Paris
Elsevier - Freelance Content Consultant (2017 - 2018) - Paris / Amsterdam
Elsevier - B2B Marketing Assistant (2016 - 2017) - Amsterdam
Open2Europe - Junior PR and Communications Consultant (2015-2015) - Paris



Education
HEC Paris, Executive Education, Innovation Management & Entrepreneurship: Pursuing an Executive Certificate as part of the 2025-2026 cohort.
Erasmus University Rotterdam, MA Master’s Degree, Media & Business, Marketing & Communications Management
University of Helsinki, Bachelor of Social Sciences. Communication, Political History & Political Science, EU studies
Université Paris 1 Panthéon-Sorbonne, Political Science, Communication (Exchange)
L/A Insights - Independent Consultant (2025-) - Paris / Global

