Strategic Communications that Drive Innovation Forward
I provide optimized strategies, audits, multi-stakeholder coordination and project management to engage your target audience and amplify your impact.
For founders seeking strategic and operational guidance, and for team leaders requiring flexible, on-demand support.
Authentic Communication
I ensure your innovations are clearly understood, valued, and gain traction in new markets. Connect with your audience through genuine, trust-building messaging.
From strategic digital campaigns to webinars, events, CRM setup, and customer journey optimization—I craft digital experiences that drive real results.
Deep-dive marketing and communication audits to refine your strategy, strengthen your positioning, and maximize impact.
Campaign Strategy
Comprehensive Audits
About me
I'm Lauri, an independent marketing and communications consultant specializing in B2B tech, digital transformation, deep tech ecosystems, and innovation communities.
I help organizations—from tech companies and scale-ups to institutions and innovation ecosystems—connect authentically with their audiences through data-driven strategies, campaigns and creative execution.
My ability to bridge deep tech, society, startups, innovation, and entrepreneurship comes from a unique combination: a Bachelor's in Social Sciences (Communication, EU Studies, and Political History) paired with a Master's in Communication and Marketing Management and Executive Education in Innovation Management and Entrepreneurship.
Living and working across three EU member states—France, Finland, and the Netherlands—I've connected Startups, Corporates, Investors, Citizens and Policymakers while developing an innate understanding of cultural, technological and political dynamics within the European framework.
This gives me both the academic foundation to grasp political and societal context and the practitioner's experience to translate complex technologies and policies into strategies that drive measurable business and societal impact.
My 8+ years of track record building engaged communities and driving growth for tech, sustainability and innovation ecosystems is gained from working with actors in:
Deep Tech, EU Institutions, Events, Strategy Consulting, Software and Information Analytics, Startups, Energy, Biotech and Heavy Industry.
A passion for supporting founders and teams striving for a more sustainable future. 🌐🌱
Services in English and French.


Results-driven methods acquired through previous in-house roles at global service providers supporting partners such as




















Why work with me?
I've spent 8+ years in strategy and operations of modern digital communication and marketing —working with Fortune 500 enterprises, Startups, Institutions, Investors and Policymakers, scaling European innovation impact and communities.
I know how to navigate complex stakeholder landscapes because I've lived it: bridging startups with corporates, connecting science entrepreneurs with investors, and translating complex tech, policies and investment trends into campaigns that resonate and convert among the public.
The difference? I bring both strategic thinking and hands-on execution. Whether you need a full marketing audit, a go-to-market strategy, or someone to manage the entire campaigns from brief to delivery—I deliver results in a human and results-centric way.
What you get:
- End-to-end campaign management
- Marketing and communications audits
- Go-to-market and growth strategies
- Stakeholder mapping and positioning
- Content strategy and execution
- Community advocacy and outreach
No fluff.
Just proven frameworks and tech stacks, creative execution, and a track record across deep tech, sustainability, and innovation ecosystems.
Let's build something that works.


Experience
Hello Tomorrow - Head of Marketing & Communications (2022 - 2024) - Paris
BeMyApp - Head of Communication & Digital (2019 - 2022) - Paris
BeMyApp - Marketing Communications Manager (2017 - 2019) - Paris
Elsevier - Freelance Content Consultant (2017 - 2018) - Paris / Amsterdam
Elsevier - B2B Marketing Assistant (2016 - 2017) - Amsterdam
Open2Europe - Junior PR and Communications Consultant (2015-2015) - Paris



Education
HEC Paris, Executive Education, Innovation Management & Entrepreneurship: Pursuing an Executive Certificate as part of the 2025-2026 cohort.
Erasmus University Rotterdam, MA Master’s Degree, Media & Business, Marketing & Communications Management
University of Helsinki, Bachelor of Social Sciences. Communication, Political History & Political Science, EU studies
Université Paris 1 Panthéon-Sorbonne, Political Science, Communication (Exchange)
L/A Insights - Independent Consultant (2025-) - Paris / Global

