Elevate Your Brand's Communication & Marketing techniques
Custom marketing & communication project management, audits and strategies.
Authentic Communication
Engage your audience with genuine messaging that builds trust, ensuring your innovations are understood, valued, and that they gain traction in new markets.
Strategic marketing plans, webinars, events, SEO, CRM setup and customer journey workflows, etc.
In-depth marketing & communication audits to enhance your positioning and operational and strategic effectiveness.
Digital Marketing
Comprehensive Audits
About me
Lauri Aarnio
🎯 L/A Insights is a boutique agency specialising in creative and innovative strategies for brands that seek to stand out from the rest.
I support entrepreneurs and teams by leveraging international B2B and B2B2C expertise gained in agency and in-house through working with organisations across major verticals: Energy, Healthcare, Mobility, Institutions, Industry, Startups, Events and Consulting.
A passion for supporting founders and teams striving for a more sustainable future. 🌐🌱 Services in English and French.
Experience
Hello Tomorrow - Head of Marketing & Communications (2022 - 2024) - Paris
BeMyApp - Head of Communication (2019 - 2022) - Paris
BeMyApp - Communication Manager (2017 - 2019) - Paris
Elsevier - Freelance Content Consultant (2017 - 2018) - Paris / Amsterdam
Elsevier - B2B Marketing Assistant (2016 - 2017) - Amsterdam
Open2Europe - Junior PR and Communications Consultant (2015-2015) - Paris
Education
Rotterdam School of Management, Erasmus University, Master’s Degree, Marketing Management, Media & Business, 2016
University of Helsinki, B. Sosc. Communication, Political History & Political science, EU studies, 2014
Université Paris 1 Panthéon-Sorbonne Political Science, Communication and Media (Exchange), 2013-14
Sciences Po Paris Exchange program courses in Economics & Political science, 2013
L/A Insights - Independent Consultant (2025-) - Paris / Global
Innovating communication & marketing strategies with global tech companies. Producing engaging campaigns with tangible results.
Some previous partners
MY VALUES
After 8 years of experience in international agencies and B2B service providers, I embarked on a freelancing journey to incorporate creativity and innovative strategies into brands seeking a boost in their marketing & communications strategy and operations.
My desire to put my skills and agility to serve the growth of innovative companies was born at a global digital transformation agency, BeMyApp, in Paris, where I consulted startups and Fortune 500 companies in their marketing and communication-related topics in the tech industry and built bridges between enterprises and startup founders (2017-2022).
This passion further developed at Hello Tomorrow in Paris, a global organisation promoting sustainable business practices and supporting science entrepreneurs in deep tech (2022-2024). There, I continued supporting entrepreneurs' growth by providing custom communication and marketing support to numerous deep tech startups and enterprises, co-creating engaging campaigns for communities in the global innovation and technology ecosystems.
Producing communication campaigns with enterprise Fortune 500 partners, and startups gives me a unique understanding of marketing and communication landscapes in the tech and innovation industries, allowing me to choose the best method to help you grow and to understand all the stakeholders involved.
I focus on your unique business, providing customised hands-on audits, actionable strategy recommendations, and operational marketing & communication project management. I'm happy to help with strategy, operational work, or both!
What inspires me to help you?
