Amplify Your Brand’s Voice and Marketing Impact

Expert-Led Strategies, Audits & Project Management to amplify your Impact.

Authentic Communication

Connect with your audience through genuine, trust-building messaging. Ensure your innovations are clearly understood, valued, and gain traction in new markets.

From strategic campaigns to SEO, webinars, events, CRM setup, and customer journey optimization—I craft digital experiences that drive results.

Deep-dive marketing and communication audits to refine your strategy, strengthen your positioning, and maximize impact.

Digital Marketing
Comprehensive Audits
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About me

L/A Insights - Lauri Aarnio

L/A Insights is a boutique agency specialising in creative and innovative marketing and communication strategies for brands seeking to stand out.

I empower entrepreneurs and teams by leveraging global B2B and B2B2C expertise, gained from agency and in-house roles, and collaborating with organizations across major verticals: Energy, Healthcare, Mobility, Information Analytics, Institutions, Industry, Startups, Events, and Consulting.

A passion for supporting founders and teams striving for a more sustainable future. 🌐🌱

 Services in English and French.

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Innovating communication & marketing strategies with global companies. Producing engaging campaigns with tangible results.

Some previous partners

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Why work with me?

With 8+ years of experience in international agencies and B2B service providers, I bring creative, results-driven strategies to brands looking to elevate their marketing and communications. My expertise spans startups, Fortune 500 companies, international organisations, institutions and global innovation ecosystems.

At BeMyApp (2017–2022), a global digital transformation agency in Paris, I advised startups, Fortune 500 enterprises and international institutions on marketing and communication strategies. I helped bridge the gap between large corporations, institutions and emerging tech founders through events, open innovation and digital campaigns.

I later joined Hello Tomorrow (2022–2024), a global organization supporting science entrepreneurs in deep tech and sustainable innovation. There, I helped startups, enterprises, and international organisations craft compelling communication and marketing strategies and co-created high-impact campaigns that engaged communities in global innovation and technology ecosystems.

Through my experience managing campaigns for industry giants, fast-growing startups and international institutions, I’ve developed a deep understanding of the marketing and communication landscape in Tech, Innovation and Policy. I know what it takes to navigate complex stakeholder ecosystems and tailor strategies that drive real growth.

What I offer:
I provide hands-on audits, actionable strategy recommendations, and operational marketing and communication project management, whether you need high-level strategy, execution, or both.

Let’s craft a communication and marketing approach for your unique business.

Bright living room with modern inventory
Bright living room with modern inventory
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Experience

Hello Tomorrow - Head of Marketing & Communications (2022 - 2024) - Paris

BeMyApp - Head of Communication (2019 - 2022) - Paris

BeMyApp - Communication Manager (2017 - 2019) - Paris

Elsevier - Freelance Content Consultant (2017 - 2018) - Paris / Amsterdam

Elsevier - B2B Marketing Assistant (2016 - 2017) - Amsterdam

Open2Europe - Junior PR and Communications Consultant (2015-2015) - Paris

Education

Rotterdam School of Management, Erasmus University, Master’s Degree, Marketing & Communications Management

University of Helsinki, B. Sosc. Communication, Political History & Political science, EU studies

Université Paris 1 Panthéon-Sorbonne  Political Science, Communication and Media (Exchange)

Sciences Po Paris Exchange program courses in Economics & Political science

L/A Insights - Independent Consultant (2025-) - Paris / Global

Curriculum vitae